The brand was originally created in 1983 by the late Franco Moschino (1950-1994). Moschi-no and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s

In October 2008, Moschino SpA and Altana SpA, leading company in the children's clothing sector, announce the signing of an agreement for the creation, development and world distri-bution, for five years renewable, of the Moschino boys' and girls' collections. The collections, whose creative aspect remains at Moschino, will be aimed at three age groups: Moschino Teen for ages 6 through 14; Moschino Kid for 12-18 months to 6 years; and Moschino Baby from 1-3 months to 2 years.